About

Whole Food Company (WFC) opened its doors in New Orleans in October 1974. Its mission was to be a grocery store featuring good, wholesome food; not a “health food” store filled with pills and potions. Whole Foods Market was founded in Austin, Texas, when four local businesspeople decided the natural foods industry was ready for a supermarket format.
Our motto — Whole Foods, Whole People, Whole Planet — emphasizes that our vision reaches far beyond just being a food retailer. Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support.

Project Overview

Address the challenge of re-purposing of exterior, vinyl marketing banners to keep them out of landfills. MICA will build a strategy and foundation for the development and production of effective ideas and solutions to address the challenge.

The process and outcomes will acknowledge and harmonize with the Whole Foods Market brand promise: To share and celebrate the joy of eating and living well, naturally as well as the Whole Foods Market core values, brand personality, and brand identity. Specifically, the core value focused on caring about our communities and our environment.

Designers

Amanda Allen, Jonathan Erwin, Daniel Khang, Anne Lee, Rachel Ventura

Awards

A Better World by Design 2013 Conference Session, "Behind the Vinyl Curtain: Exploring a Social Design Opportunity with Whole Foods Market + MICA"