Keerthana’s love for designing social change started during her undergrad years while working on a classroom project to promote adoption. The project, through trial and error, highlighted the idea that social change can’t be brought about by merely focusing on an isolated group, but by targeting all the factors affecting it. This idea has been central to all of her design work since.
She graduated from DJ Academy of Design, India, majoring in Communication Design. Since then, she has created a navigation system for an Amusement Park in Chennai and worked as a UX/UI designer, designing systems of websites and apps with Beard Design, Mumbai. She has also been pursuing studies in psychology to better understand and empathize with the recipients of the design product.