Liz McCown
Social
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Instagram
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Squishmallows Mystery Accessories
2023
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Liz McCown Capstone Presentation 2
2023
Statement
This project focuses on casual Squishmallow customers are not connecting emotionally with a majority of the Squishmallows that are being released, making it difficult for them to find new ones to buy.
The product would be a new line of Squishmallows that have magnets placed strategically around the body. Matching magnetic accessories would then be sold in a mystery box format so that the customer can buy them to customize their Squishmallow.
Business for Creatives (MPS) Students